Using Consumer Psychology to Boost Customer Motivation by Kees Oomen, Product Owner Persuasion, Booking.com.
source https://www.google.com/url?rct=j&sa=t&url=https://www.youtube.com/watch%3Fv%3D_zrMoYlPZYU&ct=ga&cd=CAIyHDVhNzM4NWZkY2U1NmMxYzY6Y28uaW46ZW46SU4&usg=AFQjCNE9RuihTOCS_njkkYQKwTH6Rki7nQ
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