Drive reduction theory focuses on internal factors in motivation; it posits that people are motivated to take action in order to lessen the state of arousal ...
source https://www.google.com/url?rct=j&sa=t&url=https://www.khanacademy.org/test-prep/mcat/behavior/physiological-and-sociocultural-concepts-of-motivation-and-attitudes/v/incentive-theory&ct=ga&cd=CAIyHDVhNzM4NWZkY2U1NmMxYzY6Y28uaW46ZW46SU4&usg=AFQjCNHWaL2yxHjGk51q0mvKlgnDlapVCQ
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